Table 1.
Characteristics of Participants Randomly Assigned to View Soft Drink or Tobacco Product Advertisements.
| Tobacco (N = 492) % | Soft Drink (N = 569) % | |
|---|---|---|
| Sex | ||
| Male | 54.0 | 55.9 |
| Female | 46.0 | 44.1 |
| Age Category (Years) | ||
| 18–24 | 14.0 | 13.2 |
| 25–39 | 31.1 | 30.8 |
| 40–54 | 35.4 | 33.0 |
| 55+ | 19.5 | 23.0 |
| Race | ||
| White | 81.1 | 83.0 |
| Black | 12.8 | 11.8 |
| Other | 6.1 | 5.3 |
| Education | ||
| HS or less | 26.2 | 20.9 |
| Some college | 41.9 | 50.0 |
| College grad or more | 31.9 | 29.1 |
| Cigarettes per Day | ||
| 0–5 | 41.1 | 36.0 |
| 6–10 | 41.1 | 47.8 |
| 11–20 | 12.4 | 13.0 |
| 21+ | 5.3 | 3.2 |
| Time to First Cigarette (Minutes) | ||
| 61+ | 11.2 | 9.8 |
| 31–60 | 15.9 | 14.9 |
| 6–30 | 49.9 | 50.4 |
| 0–5 | 23.0 | 25.0 |
| Ever Used Smokeless or Oral NRT | ||
| No | 45.3 | 42.6 |
| Yes | 54.7 | 57.4 |
| Thinking about quitting | ||
| Yes, 30 days | 11.6 | 14.7 |
| Yes, 6 months | 20.9 | 20.6 |
| Yes, in the future | 43.7 | 47.2 |
| No | 23.8 | 17.6 |