Figure 2. Social desirability judgment data.

(A) Average (SEM) values of the social desirability ratings of the reputation words during three conditions. None of the pairs showed significant differences in ratings. (B) Average (SEM) response times for the social desirability ratings (blue bars) and button presses (red bars) during the three conditions. A two-way (reputation [reputation/no-reputation]×target [self/partner/stranger]) repeated measures analysis of variance (rmANOVA) showed significant interaction effects (p<0.05) and a significant main effect of reputation. Post-hoc analysis revealed that each of the three target conditions showed significant differences between the reputation and no-reputation conditions.