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. 2013 Sep 13;15(9):e205. doi: 10.2196/jmir.2488

Table 2.

Crude associations between sociodemographic profiles and recruitment source using television as reference (n=72,264).

Sociodemographic characteristic Recruitment source, OR (95% CI)a,b

Advice from a friend/family member/health care provider (n=10,172) Internet websites and networks n=(16,807) Newspaper articles (n=9613) Radio newscast (n=14,309)
Sex




Men 1.31 (1.24-1.39) 1.19 (1.13-1.24) 1.26 (1.19-1.34) 1.46 (1.39-1.53)

Women 1 (ref) 1 (ref) 1 (ref) 1 (ref)
Age categories (years)




<30 1.44 (1.35-1.53) 0.93 (0.88-0.98) 0.85 (0.79-0.91) 0.54 (0.51-0.58)

30-44 1 (ref) 1 (ref) 1 (ref) 1 (ref)

45-59 1.19 (1.11-1.27) 1.19 (1.13-1.25) 1.27 (1.20-1.35) 1.13 (1.07-1.19)

≥60 1.86 (1.73-2.00) 1.18 (1.11-1.25) 1.55 (1.44-1.66) 0.90 (0.84-0.96)
Education




Primary/secondary 0.71 (0.67-0.76) 0.69 (0.65-0.72) 0.67 (0.64-0.72) 0.54 (0.52-0.57)

Some college, associate degree 1 (ref) 1 (ref) 1 (ref) 1 (ref)

≥Bachelor’s degree 1.88 (1.76-2.00) 1.72 (1.63-1.81) 1.69 (1.59-1.80) 1.81 (1.72-1.91)
Occupational category c




Never employed 2.24 (2.00-2.50) 1.30 (1.17-1.45) 1.09 (0.95-1.26) 0.99 (0.87-1.13)

Farmers 1.27 (0.85-1.89) 0.69 (0.47-1.03) 1.00 (0.65-1.55) 2.12 (1.57-2.86)

Manual workers 0.70 (0.59-0.83) 0.77 (0.68-0.87) 0.69 (0.58-0.82) 0.87 (0.75-1.00)

Employees/medium-skilled labor 1 (ref) 1 (ref) 1 (ref) 1 (ref)

Intermediate professions/skilled office work 1.79 (1.68-1.91) 1.65 (1.56-1.74) 1.75 (1.64-1.87) 2.11 (1.99-2.24)

Self-employed 1.11 (0.95-1.30) 0.96 (0.85-1.10) 0.98 (0.83-1.15) 1.67 (1.48-1.89)

Managerial/professional positions 2.78 (2.61-2.96) 2.49 (2.36-2.62) 2.65 (2.49-2.82) 3.43 (3.25-3.63)
Current employment status




Employed 1 (ref) 1 (ref) 1 (ref) 1 (ref)

Homemakers 0.47 (0.41-0.54) 0.43 (0.38-0.48) 0.54 (0.47-0.61) 0.63 (0.57-0.70)

Unemployed 0.58 (0.53-0.64) 0.60 (0.56-0.65) 0.46 (0.41-0.51) 0.46 (0.42-0.50)

Retired 1.30 (1.22-1.38) 0.86 (0.81-0.91) 1.23 (1.16-1.31) 0.78 (0.73-0.82)

Students 1.46 (1.34-1.60) 0.78 (0.72-0.85) 0.65 (0.58-0.73) 0.46 (0.41-0.51)
Income (€ /month per household unit)




<1200 0.80 (0.75-0.86) 0.79 (0.75-0.83) 0.67 (0.63-0.72) 0.62 (0.58-0.65)

1200-2,299 1 (ref) 1 (ref) 1 (ref) 1 (ref)

2300-3699 1.55 (1.46-1.65) 1.37 (1.30-1.44) 1.58 (1.49-1.68) 1.60 (1.52-1.69)

>3700 2.05 (1.89-2.22) 1.68 (1.56-1.80) 1.85 (1.70-2.01) 2.03 (1.89-2.18)
Area of residence




Rural 0.94 (0.88-1.01) 1.00 (0.94-1.06) 0.90 (0.84-0.96) 1.11 (1.05-1.18)

Urban (population <200,000) 1 (ref) 1 (ref) 1 (ref) 1 (ref)

Urban (population >200,000) 1.53 (1.45-1.62) 1.43 (1.37-1.50) 1.27 (1.20-1.34) 1.22 (1.16-1.28)

aReference=television; for example, compared to participants aged 30-45 years, participants <30 years were less often informed about the study through the radio than through television (OR 0.54).

bAll P values for the association between each sociodemographic variable and recruitment source (P<.001).

cOccupational category for retired and unemployed people defined as the most recent type of job held.