TABLE 2.

Barriers and Facilitators to Using Farmers’ Markets Among People Who Do Not Use Farmers’ Markets

		County characteristics			Race group
	All nonusers	Urban	Rural	P value	White	Non- white	P value
Barriers to shopping at farmers’ markets,%
I cannot use my EBT card or WIC  vouchers at the farmers’ market	35.3b	42.1	32.3	<.001	21.7	14.7	.44
I do not know of a farmers’  market in my local area	28.8c	33.3	36.5	.80	17.5	16.8	.23
I cannot use my credit or debit  card at the farmers’ market	3.3	65.4	2.6	.32	2.1	0.7	.42
There is no public transportation  to or from the farmers’ market	9.8	3.3	6.5	.26	4.2	4.2	.58
I do not have my own car or  transportation to/from the  farmers’ market	13.1	3.9	9.2	.52	6.3	6.3	.53
I do not know when the farmers’  market is open	14.4	5.9	8.5	.37	8.4	7.0	.95
I don’t know how to use or  prepare a lot of the food sold at  the farmers’ market	1.3	0.7	0.7	.66	0.7	0.7	.88
I need help shopping at the  farmers’ market	3.3	1.3	2.0	.86	1.4	2.1	.50
The farmers’ market hours do not  fit with my schedule	9.2	2.6	6.5	.44	4.2	4.9	.57
Facilitators to shopping at farmers’ markets (%)
Using EBT or WIC vouchers at  the farmers’ market	55.6b	30.7b	24.8b	<.001	32.9b	23.8b	.58
Transportation to and from the  farmers’ market	24.8c	16.4c	8.5c	.70	12.6c	11.9c	.67
More information about farmers’  market hours	22.9d	15.0	7.4	.68	10.5d	11.2d	.47
Cooking classes at the farmers’  market	3.9	2.6	1.3	.84	2.8	0.7	.19
A farmers’ market closer to where  I live/work	21.6	15.7d	5.9d	.31	10.5d	9.1	.89
Using credit/debit cards at the  farmers’ market	6.5	9.6	3.2	.87	3.5	2.1	.69
Easy recipes for using the foods I  get at the farmers’ market	8.5	5.2	3.2	.95	4.2	4.9	.60
Taste testing F&V at the farmers’  market	9.2	7.8	1.3	n/a	3.5	4.9	.42
Someone to help me shop at the  farmers’ market	2.0	2.0	0	n/a	1.4	0.7	.50
Someone to help me make food  choices at the farmers’ market	3.9	2.6	1.3	.76	1.4	2.8	.20
Longer farmers’ market hours to  fit my schedule	11.1	8.4	2.6	<.001	4.9	6.3	.33
Different farmers’ market days to  fit my schedule	3.9	2.6	1.3	.76	1.4	2.1	.59
Fun activities for my children at  the farmers’ market	5.2	2.0	3.3	.03	2.8	2.8	.76
An information sheet about what  F&V are available at the  farmers’ market	9.8	7.8	2.0	<.001	4.9	5.6	.85

^an/a indicates that statistical tests were not reliable for this comparison; F&V, fruits and vegetables; EBT, electronic benefits transfer card; WIC, Women, Infants and Children.

^bMost commonly selected answer.

^cSecond most commonly selected answer.

^dThird most commonly selected answer.

All percentages in the table refer to the percentage of survey participants who indicated that this was one of their top 2 barriers or top three facilitators; P values were calculated using Rao-Scott chi-square tests to test the difference between the percentage of respondents who selected a given answer in each subgroup.