Table 2.

Most Frequently Mentioned Communication Modalities^a

Communication Modality	Sample Quote
Peer-to-Peer Contact	“Have them interview us…bring them to us…let us talk to them and let them know what drugs can do to them…”
Personal Testimony via Film or Documentary	“Show them how we behave, how we react toward one another…how crazy we are….if you showed them, they will be scared…”
Animation with Humor	“Let's put it like this. Have you seen the commercial … a, skydiver…..He's like “I'm way up there, I'm high.” And then the chute doesn't open. … but it's really a message, you know what I mean? Cuz you don't want to end up like the dude in the parachute. ”
Music	“I try to change the world with my music. I try to keep people out of gangs. I try to lead them away from drugs. I don't want them to make my mistakes, and that's why I'm doing [this]….”
Facts	“Maybe give them information about what drugs [do] to your body… and that 'Yes, Knowledge is power'.”
Creative Writing	Telling a story with the written word is what makes the message powerful. (paraphrased)

^aAs identified in content analysis of focus group discussions