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. 2013 Oct 11;8(10):e78208. doi: 10.1371/journal.pone.0078208

Table 1. Proposed domains of Community Mobilization and their framing in related disciplines.

Literatures Reviewed
Proposed Domains of Mobilization Public health / programmatic literature Social movements Community empowerment Community organization / development Community Capacity
Shared concern Programming target Collective claims / defined “opponent” Problem assessment Issue selection Shared values / purpose / norms
Community consciousness Raising consciousness Framing / cognitive liberation Asking why Critical consciousness Learning culture / critical consciousness
Organizational structure / networks Building coalitions and organizational links Mobilizing structures / Informal exchange / Networks & coalitions Organizational structure / Links to others Community capacity (ability to mobilize – includes organizational resources) Structures (social and inter-organizational networks & community spaces)
Leadership *assumed someone is leading the effort - often includes training Movement leaders / entrepreneurs Leadership Community capacity (ability to mobilize – includes human resources) Leadership (also includes resources such as human capital)
Collective actions Taking action together Movement repertoire (public meetings, rallies, numbers) Participation Participation Civic participation
Social cohesion not addressed Collective identity Building community trust Building sense of community Social relationships (social connectedness, trust, sense of community)

* Note: While the role of outside agents (community empowerment) can be considered a resource and political opportunity (social movements), the presence of an outside group seeking partnerships, bringing funding, or providing technical assistance is implicit in the community health and HIV prevention framework, and is not included as a domain of community mobilization.