Table 1.
Number and proportion of exposures to alcohol and smoking-related media through each promotion type
| Alcohol | Smoking | |||
|---|---|---|---|---|
| Type of Exposures | Number of Exposures |
% of Exposures |
Number of Exposures |
% of Exposures |
| Point-of Purchase | ||||
| In a convenience store | 16 | 9 | 12 | 14 |
| Outside: store/gas station | 23 | 14 | 15 | 18 |
| Window: store/gas station | 27 | 16 | 16 | 19 |
| In a grocery store | 9 | 5 | 12 | 14 |
| On television | 37 | 22 | 6 | 7 |
| In a movie | 3 | 2 | 6 | 7 |
| In a magazine | 2 | 1 | 3 | 4 |
| On the Internet | 11 | 6 | 7 | 8 |
| On a billboard | 26 | 15 | 4 | 5 |
| Direct mail/coupon | 1 | 1 | 0 | 0 |
| On the radio | 0 | 0 | 1 | 1 |
| Sponsored event | 7 | 4 | 1 | 1 |
| Missing | 8 | 5 | 2 | 2 |
| TOTAL | 170 | 100% | 85 | 100% |