Table 1. Direction of effect: Attractiveness, quality and smoker identity.
Direction of effect | ||||
Study | Type of Comparison | Attractiveness | Quality | Smoker Identity |
Bansal-Travers 2011 [29] | Branded vs. standardised | Favours branded | Favours branded | |
Bondy 1996 [30] | Branded vs. standardised | Favours branded | ||
Centre for Health Promotion 1993 [31] | Branded vs. standardised | Favours branded | Favours branded | Favours branded |
Donovan 1993 [32] | Branded vs. standardised | Favours branded | Favours branded | |
Doxey 2011 [33] | Branded vs. standardised | Favours branded | Favours branded | Favours branded |
Gallopel-Morvan 2010 [34] | Branded vs. standardised | Favours branded | Favours branded | Favours branded |
Gallopel-Morvan 2012 [35] | Branded vs. standardised | Favours branded | ||
Germain 2010 [36] | Branded vs. standardised | Favours branded | Favours branded | Favours branded |
Goldberg 1995 [37] | Branded vs. standardised | Favours branded | ||
Hammond 2009 [38] | Branded vs. standardised | Favours branded | Favours branded | |
Hammond 2013 [39] | Branded vs. standardised | Favours branded | Favours branded | Favours branded |
Hammond 2011 [40] | Branded vs. standardised | Favours branded | Favours branded | Favours branded |
Hoek 2009 [41] | Branded vs. standardised | Favours branded | ||
Hoek 2011 [42] | Branded vs. standardised | Favours branded | ||
Moodie 2011 [43] | Branded vs. standardised | Favours branded | Favours branded | |
Moodie 2012 [44] | Different colours of standardised packs | Standardised rated negatively | Favours lighter-coloured standardised | Standardised rated negatively |
Rootman 1995 [45] | Branded vs. standardised | Favours branded | Favours branded | |
Swanson 1997 [46] | Branded vs. standardised | Favours branded | ||
Thrasher 2011 [47] | Branded vs. standardised | Favours branded | ||
Wakefield 2008 [48] | Branded vs. standardised | Favours branded | Favours branded | Favours branded |
White 2011 [49] | Branded vs. standardised | Favours branded | Favours branded | Favours branded |
An empty cell indicates that the study did not address the outcome in question.