Table 2. Direction of effect: Salience of health warnings.
Direction of Effect: | ||
Study | Type of Comparison | Salience of Health Warnings (specific measure used) |
Beede 1990 [50] | Branded vs. standardised | Favours standardised (recall of warnings) |
Gallopel-Morvan 2010 [34] | Branded vs. standardised | Favours standardised (recall of warnings) |
Germain 2010 [36] | Branded vs. standardised | No difference (recall of warnings) |
Goldberg 1995 [37] | Branded vs. standardised | Multiple analyses reported in 2 papers: mixed results (recall of warnings) |
Moodie 2011 [43] | Branded vs. standardised | Favours standardised (noticing, seriousness, believability) |
Munafò 2011 [51] | Branded vs. standardised | Favours standardised for non smokers and weekly smokers (attention towards warnings) |
Rootman 1995 [45] | Branded vs. standardised | Ontario sample: favours standardised for regular smokers Chicago sample: no difference (recall of warnings, seriousness of warnings) |