Table 2. Internet and Telephone Survey of Vendors (N = 53) Eligible to Participate in Farmers Market Access Project, 9 Farmers Markets, King County, Washington, 2011.
| Factor (No. of Respondents) | n |
|---|---|
| WIC Cash Value Vouchers | |
| Nonparticipating vendors (n = 19)a | |
| Reasons for not participatingb | |
| Unaware of project | 6 |
| Unable to attend required training | 8 |
| Accepting or depositing vouchers too complicated | 5 |
| Did not seem profitable | 2 |
| Otherc | 4 |
| Interested in applying to participate next year | |
| Yes | 4 |
| No | 6 |
| Maybe/only if there were changes | 9 |
| Participating vendors (n = 31)a | |
| Reasons for participatingb | |
| To make it easier for WIC customers to buy my food | 27 |
| I felt like I would earn more money | 15 |
| Otherc | 5 |
| Interested in participating again next yeard | |
| Yes | 22 |
| No | 5 |
| Maybe | 2 |
| Wireless EBT/Credit/Debit Terminals for Vendors | |
| Nonparticipating vendors (n = 43)a | |
| Reasons for not participatingb | |
| Did not want to pay credit/debit fees | 19 |
| Did not seem profitable | 14 |
| I mostly sell at markets that have their own terminal | 9 |
| Application was too complicated | 6 |
| Unaware of project | 6 |
| Project launched during market season | 5 |
| Accounting and usage seemed too difficult | 5 |
| Otherc | 5 |
| Interested in applying for a terminal next year | |
| Yes | 6 |
| No | 25 |
| Maybe | 12 |
| Participating vendors (n = 9)a | |
| Reason for participatingb | |
| To make it easier for SNAP clients to buy my food | 6 |
| To increase sales | 6 |
| Otherc | 4 |
| Do you feel it was worth your time and effort to get a terminal?e | |
| Yes | 6 |
| Unsure | 2 |
| No | 0 |
| Plan to continue using terminal next yeare | |
| Yes, even without financial assistance | 6 |
| Yes, but only with financial assistance | 1 |
| No | 1 |
Abbreviations: WIC, Special Supplemental Nutrition Program for Women, Infants and Children SNAP, Supplemental Nutrition Assistance Program.
a
53 vendors were surveyed; 3 were not eligible to accept SNAP and thus did not complete this portion of the survey. One vendor who was eligible for SNAP and cash value vouchers completed only the portion of the survey that addressed vouchers.
b
Participants were given 10 responses to choose from and allowed to choose up to 2 reasons.
c
“Other” includes both the open response “other” and responses chosen by only 1 participant.
d
Two participants did not answer the question.
e
One participant did not answer the question.