Table 2.
Coding of peer- and expert-written messages by readiness to quit smoking, %a
| Ready to quit scenario N= 1,482 | Not ready to quit scenario N = 1,404 | p-value | |
|---|---|---|---|
| Behavioral Strategies | 57.5 | 25.6 | |
| Behaviors (e.g., remove triggers) | 22.1 | 12.2 | <0.05 |
| Distraction/Substitution (e.g., chew gum) | 23.8 | 5.8 | <0.05 |
| Avoidance (e.g., stay away from smokers) | 11.6 | 7.6 | <0.05 |
| Seeking Help | 20.3 | 17.7 | |
| Talk to Doctor (e.g., medicine safety) | 0.9 | 1.2 | 0.49 |
| Seek Help (e.g., group therapy) | 1.7 | 3.4 | <0.05 |
| Treatments (e.g., Rx, NRT) | 3.3 | 1.2 | <0.05 |
| Social Support (e.g., quit with a friend) | 13.9 | 9.3 | <0.05 |
| Online Research (e.g., search for tips) | 0.5 | 2.6 | <0.05 |
| Attitudes and Expectations | 15.6 | 37.9 | |
| Positive Expectations (e.g., more energy) | 1.6 | 6.3 | <0.05 |
| Negative Expectations (e.g., initial cough) | 0.5 | 18.1 | <0.05 |
| Attitudes/Beliefs (e.g., commit to change) | 10.9 | 7.0 | <0.05 |
| Family (e.g., quit for child) | 2.4 | 3.1 | 0.25 |
| 2nd hand smoke (e.g., harm to others) | 0.2 | 3.4 | <0.05 |
| Improvements in Quality of Life | 22.6 | 36.5 | |
| Life (e.g., live longer) | 2.8 | 4.1 | 0.06 |
| Breathing (e.g., breathe better) | 0.6 | 2.6 | <0.05 |
| Health (e.g., no lung cancer) | 8.8 | 13.4 | <0.05 |
| Sense of taste/smell (e.g., food tastes better) | 0.5 | 1.1 | 0.08 |
| Aesthetics or Appearance (e.g., white teeth) | 2.6 | 4.2 | 0.02 |
| Money (e.g., save more) | 7.3 | 11.1 | <0.05 |
a
Message codes not exclusive. Multiple codes per messages was allowed, with each message having an average of 1.2 codes (SD = 0.68).