Skip to main content
. Author manuscript; available in PMC: 2015 Jan 1.
Published in final edited form as: Tob Control. 2013 Jan 14;23(1):10.1136/tobaccocontrol-2011-050385. doi: 10.1136/tobaccocontrol-2011-050385

Table 1.

Profitability (measured using EBITA Margin (%)) for Europe’s two major tobacco companies and comparator European consumer staple companies

FY10A FY11E FY12E FY13E
BAT * 0.335 0.353 0.358 0.364
Imperial Tobacco 0.390 0.396 0.396 0.400
Diageo 0.285 0.296 0.304 0.310
Pernod-Ricard 0.257 0.254 0.252 0.256
SABMiller 0.183 0.195 0.199 0.205
Heineken 0.150 0.158 0.162 0.171
Carlsberg 0.172 0.173 0.178 0.179
C&C Group 0.206 0.190 0.203 0.207
Britvic 0.127 0.116 0.121 0.129
AB Foods 0.090 0.085 0.085 0.088
Danone 0.154 0.147 0.148 0.149
Nestle 0.140 0.137 0.154 0.155
Unilever 0.153 0.154 0.155 0.157
Premier Foods 0.147 0.154 0.157 0.156
Tate & Lyle 0.118 0.117 0.123 0.123
Reckitt Benckiser 0.268 0.259 0.256 0.260
L’Oreal 0.163 0.165 0.169 0.172
Henkel 0.131 0.134 0.139 0.140
Beiersdorf 0.125 0.101 0.117 0.122
Non-Tobacco Average 0.169 0.167 0.172 0.175
Non-Tobacco or alcohol Average 0.147 0.143 0.148 0.150

Source: Various Citigroup ‘Consumer Staples business analyst investment reports.

*

Data for BAT is EBIT margin (meaning that it includes the costs of amortisation) which reports a slightly lower level of profitability than equivalent EBITA Margin figures.