Table 1.

Descriptive statistics for the respondents in the data set and the 18- to 79-year-old population in Finland.

	In data	In population *
Proportion of females, %	51	51
Mean age, years	49	47
Proportion of people with a higher educational level (college or university), %	38	26
Proportion of people living in households with a gross income under €40,000, %	42	42
Proportion of people with children (<18 years) in the family, %	29	42
Proportion of people living in northernmost Finland (Lapland), %	4	4
Proportion of consumers having poultry in their monthly diet, %	95	N/A
Proportion of consumers who have increased the share of poultry in their diet during the last five years, %	49	N/A

* Source: www.stat.fi, 2009. N/A denotes data not available.