Table 4.

Distribution of buyers based on purchase intentions, proportion of buyers, and correlation between the purchase intentions under different types of risk.

	Distribution, % of respondents				Proportion of buyers %	Phi coefficient for correlation...
						(p-value)
	Would increase purchases *	No effect on purchases	Would decrease purchases	Would not purchase		...with Case 2	...with Case 3
Case 1	2.3	16.3	51.4	30.0	70.0	0.056	0.148
(Biological risk)
						(0.043)	(0.000)
	Would purchase if cheaper than conventional	Would purchase if the same price as conventional	Would purchase even if more expensive than conventional	Would not purchase
Case 2	7.5	2.9	0.7	88.9	11.1		0.361
(Chemical risk)
							(0.000)
Case 3	23.8	12.0	1.0	63.2	36.8
(GM-feed)

* This option was available only for the first sub-sample, where it was described that the price would decrease by half. The column “Proportion of buyers” is the sum of the first three data columns.