Table 6.
Latent class logistic regression for purchase intentions. Class membership is explained with the covariates.
| Class 1: | Class 2: | Wald | p-value | Wald(=) | p-value | |
|---|---|---|---|---|---|---|
| Production risk avoiders | Risk neutrals | |||||
| Class share, % | 59 | 41 | ||||
| Model for risk type | ||||||
| (Case 3 as reference) | −4.17 | 1.96 | 68.94 | 0.000 | 29.65 | 0.000 |
| Constant | ||||||
| Case 1 | 4.74 | −0.65 | 22.38 | 0.000 | 21.98 | 0.000 |
| Case 2 | −0.39 | −3.04 | 147.83 | 0.000 | 4.20 | 0.040 |
| Covariate function | ||||||
| Constant | 0 | 10.79 | 41.42 | 0.000 | ||
| GM negativity | 0 | −2.10 | 85.84 | 0.000 | ||
| Domestic preference | 0 | −0.85 | 23.68 | 0.000 | ||
| Importance of price | 0 | |||||
| 1 = not at all important | 0 | 0 | 18.45 | 0.001 | ||
| 2 | 0 | 0.89 | ||||
| 3 | 0 | 1.19 | ||||
| 4 | 0 | 1.63 | ||||
| 5 = very important | 0 | 2.29 | ||||
| Age | 9.66 | 0.022 | ||||
| 25–34 years | 0 | −0.27 | ||||
| 35–54 years | 0 | −0.98 | ||||
| over 55 years | 0 | −0.53 | ||||
| Gender, female | 0 | −0.64 | 9.84 | 0.002 | ||
| Northern Finland | 0 | −1.18 | 3.97 | 0.046 | ||
| Overall R² | 0.56 | |||||
| R² | 0.50 | 0.33 | ||||
| Proportion of positive buying intentions, % | 22 | 66 |