Table 4.

Comparison of indicators of participants’ perception of the movie character and movie between the two movie conditions

	Perception participant				95% CI for the difference
	The Living Daylights		Dr No
	Non-smoking model		Smoking model
	Mean	SD	Mean	SD
Boring versus pleasantly engaging	4.81	1.20	4.55	1.18	−0.26 to 0.78
Unkind versus kind	5.19	1.10	5.23	1.10	−0.52 to 0.44
Unattractive versus attractive	4.84	1.48	4.50	1.59	−0.33 to 1.01
Annoying versus not annoying	5.47	1.40	5.05	1.66	−0.26 to 1.09
Unfriendly versus friendly	5.14	1.15	4.85	1.25	−0.23 to 0.81
Arrogant versus not arrogant	3.02	1.42	3.35	1.70	−1.01 to 0.36
Tough versus sissy	3.14	1.64	2.80	1.34	−0.32 to 1.00
Smart versus stupid	2.81	1.65	2.55	1.47	−0.42 to 0.95
Similarity with movie character	2.16	1.19	2.49	1.21	−0.85 to 0.20
Appreciation of the movie	3.28	0.83	3.35	0.83	−0.43 to 0.29

Note. The two movies did not differ significantly (p<0.05) for each of the 10 indicators.