Table 6.

The effects of movie condition, advertisement condition and covariates on participants’ smoking continuation

	Smoking ≥2 cigarettes
	exp{B}	95% CI
Movie condition	0.45	0.15 to 1.36
Advertisement condition:
2× Prosocial ad (reference group)	1.00
Prosocial + antismoking ad	0.52	0.15 to 1.79
2× antismoking ad	0.12**	0.03 to 0.52
Gender	1.65	0.54 to 5.01
CO level:
Very light smoker (reference group)	1.00
Light smoker	8.32**	1.80 to 38.46
Heavy smoker	15.96***	3.65 to 69.86

Note. Logistic regression analyses,

^*p<0.05,

^**p<0.01,

^***p<0.001.

R² = 0.382.