Table 6.

National PCA results.

Importance of components		PC1	PC2	PC3	PC4	PC5	PC6
Standard deviation		1.386	1.172	0.989	0.854	0.737	0.674
Proportion of variance		0.320	0.229	0.163	0.121	0.091	0.076
Cumulative proportion		0.320	0.549	0.712	0.834	0.924	1.000
Loadings
	Age	-0.560	–	0.105	0.269	0.762	0.121
	Education	-0.479	-0.376	0.313	0.247	-0.345	-0.593
	Income	0.215	-0.652	–	-0.491	0.460	-0.268
	Bband price	0.329	-0.460	0.523	0.422	–	0.478
	Urbanization	0.131	-0.417	-0.777	0.396	-0.110	0.190
	Search	-0.533	-0.200	–	-0.539	-0.278	0.546