Table 2.

State health departments’ use of Twitter.

Tweet category	Tweet subcategory		n (%)
Organization-centric			1230/4221 (29.14%)
	Engagement to build community		809/1236 (65.77%)
		Recognition of other organization’s events	353/809 (43.63%)
		Giving thanks and recognition	173/809 (21.38%)
		Ask for feedback or suggestions	28/809 (3.46%)
		Respond to public reply messages	67/809 (8.28%)
		Ask for response to a tweet	32/809 (3.96%)
		Ask for a relationship	29/809 (3.58%)
		Retweet a post	27/809 (3.34%)
		Other	100/809 (12.36%)
	Information about the organization		338/1230 (27.48%)
		Events or services	141/338 (41.72%)
		Job announcements	77/338 (22.78%)
		Facts	50/338 (14.79%)
		News	26/338 (7.69%)
		Reports	1/338 (0.30%)
		Other	44/338 (13.02%)
	Action		82/1230 (6.67%)
		Attend events	29/82 (35.37%)
		Attend meetings to provide input	6/82 (7.32%)
		Complete a survey	5/82 (6.10%)
		Donate goods or money	2/82 (2.44%)
		Volunteer time	13/82 (15.85%)
		Participate in lobbying and/or advocacy	20/82 (24.39%)
		Other	7/82 (8.54%)
Personal health information-centric			2928/4221 (69.37%)
	Information		1519/2928 (52.05%)
		Public health information	1399/1519 (92.10%)
		Risk communication	63/1519 (4.15%)
		Reports	27/1519 (1.78%)
		Other	30/1519 (1.97%)
	Action		1409/2926 (48.12%)
		Learn more	640/1409 (45.42%0
		Modify lifestyle	523/1409 (37.12%)
		Preventive health screenings	124/1409 (8.80%)
		Other	122/1409 (8.66%)
News			51/4221 (1.21%)
Miscellaneous			12/4221 (0.28%)