Table 3.

Results from the questionnaire related to wine consumption habit and organic wine purchase intention.

Question	Answer (%)	Items
How would you define yourself?	59	Habitual wine consumer (2 or more times a month)
	41	Occasional wine consumer (less than twice a week)
Wine purchase is mainly destined to…	85	Home consumption
	15	Restaurant consumption
Where do you usually buy wine?	12	Wine shops
	59	Retail shops
	29	Wineries
How much do you usually pay for a bottle of wine?	3	Less than 3 euros
	19	Between 3 and 5 euros
	49	Between 5 and 7 euros
	28	Between 7 and 10 euros
	2	More than 10 euros
Would you be willing to pay an extra charge for an organically produced wine?	23	Yes, less than 10%
	34	Yes, between 10 and 20%
	4	Yes, between 20 and 30%
	0	Yes, more than 30%
	39	No