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. Author manuscript; available in PMC: 2015 Mar 1.
Published in final edited form as: Tob Control. 2013 Jan 15;23(2):98–106. doi: 10.1136/tobaccocontrol-2012-050807

Table 4.

Recommendations for reporting

Key information to report in audit-based papers
  1. The sampling frame

  2. The covert or disclosed nature of data collection, as this can substantially change what data can be collected around counters and clerks

  3. Who is collecting the data, e.g., students, community members, or professional auditors

  4. The reliability of measures, particularly novel survey items and items involving spatial estimation or physical measurement

  5. If data collectors are blinded to tests of reliability or are aware they are participating in a reliability test

  6. The wording and/or definition of items used as key variables in analyses, as elegantly done by Cohen et al, Feighery et al, and Lovato et al;[34, 40, 60] these can be operationalized in multiple ways (e.g., is snus measured as an emerging product or a smokeless product?)

  7. The mode of the survey, as iPads, iPhones, or other electronic data collection devices can influence interactions with retailers and may have instrumentation effects