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. Author manuscript; available in PMC: 2014 Feb 1.
Published in final edited form as: J Commun. 2013 Feb;63(1):10.1111/jcom.12007. doi: 10.1111/jcom.12007

Table 1.

Means and Standard Deviations of Knowledge, Attitudes, and Behavioral Intentions by Race and Experimental Condition (Narrative or Non-Narrative Film)

European American
(N = 268)
Mexican American
(N = 254)
African American
(N = 236)
Change in Knowledge
 Narrative 2.0 (1.8) 2.2 (1.6) 2.2 (1.7)
 Non-narrative 2.1 (1.4) 1.7 (1.7) 1.8 (1.6)
Change in Attitudes
 Narrative 0.21 (0.09) 0.26 (0.10) 0.31 (0.10)
 Non-narrative -0.08 (0.10) -0.01 (0.10) 0.10 (0.10)
Behavioral Intentions
 Narrative 9.6 (1.6) 9.8 (1.2) 9.9 (1.3)
 Non-narrative 9.9 (0.9) 9.7 (1.1) 9.6 (1.7)

Note: Change in knowledge and attitudes could range from -10 to 10. Behavioral intentions could range from 1 to 10. Standard deviations are in parentheses.