Table 3.

Effects of Transportation, Identification with Characters, and Emotional Response on Knowledge, Attitude, and Behavioral Intentions (N = 375)

	Knowledge	Attitudes	Behavioral Intentions
Pre-test level	0.40**	0.72**	0.65**
Race a
Mexican American	-0.13*	0.02	0.00
African American	-0.18**	0.03	-0.02
Transportation	0.14*	0.01	0.09+
Identification
With Lupita	-0.05	0.09*	-0.05
With Connie	0.01	-0.03	-0.02
With Petra	-0.12*	0.02	0.03
Negative Emotion	0.02	-0.09*	0.01
Positive Emotion	-0.13*	-0.10*	0.01
Adjusted R2	0.25	0.56	0.42

Note: Standardized beta coefficients from regression models.

⁺p <.10.

^*p <.05.

^**p <.01.

^aReference is European American.