Table 3.

Children's Exposure to Food-Related Advertising on Television, by Age, CFBAI Membership, and by Programming Audience, 2009

	Number of ads seen per year by children 2–5 years of age, by programming audience		Number of ads seen per year by children 6–11 years of age, by programming audience
	All	≥35% child audience (% of all programming)	All	≥35% child audience (% of all programming)
CFBAI food and beverage product ads	1984	1068 (53.8)	2337	1213 (51.9)
Non-CFBAI food and beverage product ads	512	150 (29.3)	555	144 (26.0)
CFBAI fast-food restaurant ads	458	322 (70.3)	550	375 (68.1)
Non-CFBAI fast-food restaurant ads	550	46 (8.4)	705	58 (8.2)
Non-CFBAI full-service restaurant ads	480	251 (52.3)	495	225 (45.4)
CFBAI total ads	2442	1389 (56.9)	2887	1588 (55.0)
Non-CFBAI total ads	1541	448 (29.1)	1755	426 (24.3)
Total ads	3983	1837 (46.8)	4642	2014 (43.4)

Data are licensed from Nielsen Media Research. Totals may not exactly equal subtotals as a result of rounding. The CFBAI-member companies include Burger King Corporation, Cadbury, Campbell Soup Company, The Coca-Cola Company, ConAgra Foods, Dannon, General Mills, The Hershey Company, Kellogg's, Kraft Foods Company, Mars, Inc., McDonald's USA, LLC, Nestlé USA, PepsiCo, Post Foods, and Unilever.

CFBAI, Children's Food and Beverage Advertising Initiative.