Table 3.
|
Number of ads seen per year by children 2–5 years of age, by programming audience |
Number of ads seen per year by children 6–11 years of age, by programming audience |
||
---|---|---|---|---|
All | ≥35% child audience (% of all programming) | All | ≥35% child audience (% of all programming) | |
CFBAI food and beverage product ads |
1984 |
1068 (53.8) |
2337 |
1213 (51.9) |
Non-CFBAI food and beverage product ads |
512 |
150 (29.3) |
555 |
144 (26.0) |
CFBAI fast-food restaurant ads |
458 |
322 (70.3) |
550 |
375 (68.1) |
Non-CFBAI fast-food restaurant ads |
550 |
46 (8.4) |
705 |
58 (8.2) |
Non-CFBAI full-service restaurant ads |
480 |
251 (52.3) |
495 |
225 (45.4) |
CFBAI total ads |
2442 |
1389 (56.9) |
2887 |
1588 (55.0) |
Non-CFBAI total ads |
1541 |
448 (29.1) |
1755 |
426 (24.3) |
Total ads | 3983 | 1837 (46.8) | 4642 | 2014 (43.4) |
Data are licensed from Nielsen Media Research. Totals may not exactly equal subtotals as a result of rounding. The CFBAI-member companies include Burger King Corporation, Cadbury, Campbell Soup Company, The Coca-Cola Company, ConAgra Foods, Dannon, General Mills, The Hershey Company, Kellogg's, Kraft Foods Company, Mars, Inc., McDonald's USA, LLC, Nestlé USA, PepsiCo, Post Foods, and Unilever.
CFBAI, Children's Food and Beverage Advertising Initiative.