Table 3.

AVE square roots and correlation matrix of the constructs.

Constructs	Familiarity	Perceived benefit	Perceived risk	Risk acceptance	Moral concerns	Encouragement
Familiarity	0.732
Perceived benefit	0.191***	0.760
Perceived risk	−0.047 (ns)	−0.433***	0.777
Risk acceptance	0.215***	0.625***	−0.498***	0.753
Moral concern	−0.124**	−0.259***	0.315***	−0.305***	0.776
Encouragement	0.208***	0.632***	−0.370***	0.590***	−0.320***	0.811

AVE square roots in bold; ***P < 0.001, **P < 0.01.