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. 2013 Dec 24;4:996. doi: 10.3389/fpsyg.2013.00996

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Copyright © 2013 Hooge and Camps.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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T₅₀ vs. Entropy determined from gridded AOIs (left panel) vs. T₅₀ vs. Entropy determined from clustered AOIs. Each data point represents data from 48 observers in one ad. Both T₅₀ and entropy values differ for the 2 AOI production methods. However, in both cases T₅₀ and Entropy have a high correlation.