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. 2013 Dec 24;4:996. doi: 10.3389/fpsyg.2013.00996

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Copyright © 2013 Hooge and Camps.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Entropy as function of the number of scan paths. A single dot represents data from an individual advertisement. The line denotes the maximum entropy given the number of paths. The previous is calculated from a flat distribution of scan paths. In the gridded condition for high number of paths the measured entropy resembles the maximum entropy for that specific number of paths. In the clustered condition for both high and low number of paths the measured entropy resembles the maximum entropy for that specific number of paths.