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. 2013 Dec 24;4:996. doi: 10.3389/fpsyg.2013.00996

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Copyright © 2013 Hooge and Camps.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Panel (A) Hand drawn AOIs. The shape and size of the AOI are not very critical in sparse displays. Panel (B) Cumulative plots for 4 AOIs of panel (A). Cumulative curves for AOI-Text and AOI-Gun are steep with high fixation scores (100 and 98%) and short T₅₀ (0s and 0.48 s). Panel (C) shows visualization of the total transition matrix. The orange labels denote T_50. The gun is fixated first and many transitions go to the text. Later there are transitions to the bullets (left) and the brand logo (right). Panel (D). shows a visualization of the net transition matrix. Only 8% of the transitions are in this figure, indicating that gaze guidance is not very strong in this stimulus.