Figure 2.

Presentation of a typical sequence of rated images. Raters were from the geo-cultural region in which the fire-walk took place, but had never attended. The sequence of images was presented in the order in which the ritual occurred. Raters were given a brief description of the ritual. We recruited raters from the region of the ritual and provided them with information about the ritual because we were interested in recovering contextually informed interpretations of affective responses. Said differently, we modeled culture as the natural context of affective interpretation rather than as a confound.