. 2014 Jan 7;11(1):e1001582. doi: 10.1371/journal.pmed.1001582

Table 1. Elasticity given 1% change in SSB price, calculated from [25].

Beverage	Income Level			Residential Sector		Overall Population (95% CI)
	Low (95% CI)	Mid (95% CI)	High (95% CI)	Urban (95% CI)	Rural (95% CI)
n	28,207	50,989	21,659	59,119	41,736	100,855
Milk	0.055 (0.013–0.096)^*	0.046 (0.010–0.083)^*	0.046 (0.010–0.083)^*	0.049 (0.010–0.087)^*	0.049 (0.012–0.087)^*	0.049 (0.011–0.087)^*
SSBs	−0.90 (−0.86 to −0.93)^*	−0.96 (−0.92 to −1.00)^*	−0.96 (−0.92 to −1.00)^*	−0.94 (−0.90 to −0.98)^*	−0.94 (−0.90 to −0.98)^*	−0.94 (−0.90 to −0.98)^*
Fresh fruit juice	0.32 (0.31–0.36)^*	0.30 (0.25–0.35)^*	0.30 (0.25–0.35)^*	0.31 (0.27–0.35)^*	0.31 (0.27–0.35)^*	0.31 (0.27–0.35)^*
Coffee	0.0016 (−0.077 to 0.051)	0.0054 (−0.058 to 0.084)	0.0054 (−0.058 to 0.084)	0.0041 (−0.064 to −0.073)	0.0041 (−0.064 to 0.073)	0.0041 (−0.064 to 0.073)
Tea	0.10 (0.062–0.131)^*	0.14 (0.12–0.18)^*	0.14 (0.12–0.18)^*	0.13 (0.098–0.16)^*	0.13 (0.098–0.16)^*	0.13 (0.098–0.16)^*

p<0.05.