Table 12.
Cause and effect factors identified by ISM model.
| Model | Dependent | Independent |
|---|---|---|
| 1 | A7 (attitude toward website) | A1 (information quality) |
| A8 (Attitude toward website usage) | A2 (system quality) | |
|
| ||
| 2 | B4 (subjective norm) | B1 (attitude toward website) |
| B7 (engagement behavior) | B2 (attitude toward website usage) | |
| B8 (engagement consequences) | B5 (environmental concerns) | |
| B6 (perceived personal effectiveness) | ||
|
| ||
| 3 | C6 (satisfaction and loyalty) | C1 (sharing) |
| C7 (empowerment) | C2 (learning) | |
| C8 (connection and emotional bond) | C3 (co-development) | |
| C9 (trust and commitment) | C4 (advocating) | |
| C5 (socializing) | ||