Table. Online Coupons (N = 1,056) Offered at 6 Retail Chain Grocery Stores, by Food Category, United States, April 2013.
| Food Category | No. (%)a | Mean No. of Coupons Per Retail Chain (Range) |
|---|---|---|
| Dairy | ||
| Milk/eggs/yogurt | 45 (4) | 7.5 (3–16) |
| Butter/cream/sour cream/whipped cream | 21 (2) | 3.5 (0–14) |
| Cheese (sliced/grated/whole) | 20 (2) | 3.3 (0–14) |
| Vegetables and fruit | ||
| Vegetables, frozen | 11 (1) | 1.8 (0–9) |
| Vegetables, fresh | 10 (1) | 1.7 (0–9) |
| Vegetables, canned | 9 (1) | 1.5 (0–7) |
| Fruits, canned | 4 (0) | 0.7 (0–3) |
| Fruit, frozen | 2 (0) | 0.3 (0–1) |
| Fruit, fresh | 0 | 0 |
| Proteins | ||
| Processed meats (sausage/deli meat/hot dogs) | 86 (8) | 14.3 (2–36) |
| Meats (frozen or fresh, not flavored and not breaded) | 7 (1) | 1.2 (0–3) |
| Nuts/seeds | 5 (0) | 0.8 (0–2) |
| Beans, canned | 2 (0) | 0.3 (0–1) |
| Beans, dry | 0 | 0 |
| Carbohydrates/starches | ||
| Cereals | 114 (11) | 19.0 (2–37) |
| Bread/tortillas | 3 (0) | 0.5 (0–3) |
| Pasta/rice | 2 (0) | 0.3 (0–1) |
| Other foods | ||
| Processed snacks/candy/desserts | 269 (25) | 44.8 (16–130) |
| Processed frozen/dried/chilled prepared meals | 146 (14) | 24.3 (0–59) |
| Condiments/sauces/dressings | 107 (10) | 17.8 (3–52) |
| Soups/canned meals | 41 (4) | 6.8 (0–23) |
| Frozen baked goods (biscuits/strudel/garlic bread) | 21 (2) | 3.5 (0–16) |
| Beverages | ||
| Juice and kids’ drinks | 46 (4) | 7.7 (0–22) |
| Coffee | 41 (4) | 6.8 (0–18) |
| Soda | 16 (2) | 2.7 (0–12) |
| Water | 14 (1) | 2.3 (0–8) |
| Dry tea | 6 (1) | 1.0 (0–5) |
| Sports drinks | 5 (0) | 0.8 (0–4) |
| Energy drinks | 3 (0) | 0.5 (0–3) |
a
Percentages do not total 100 because of rounding.