Table III.
Message content, average action, perceived hazard and support for smoke-free workplaces scores with rankings, averages and post hoc comparisons for action (N = 82)
| Message description | Mean score Actiona (rank) | Mean score Hazarda (rank) | Mean score Supporta (rank) | Average rank | Post hoc comparisonsb For Action |
|---|---|---|---|---|---|
| Smoke-free for me—light/gain | 2.11 (1) | 2.70 (1) | 1.35 (3) | 1.67 | a |
| Smoke in my face—serious/mixed | 2.20 (2) | 3.21 (4) | 1.29 (1) | 4.00 | a b |
| Smokers kill non-smokers—serious/mixed | 2.28 (3) | 3.22 (5) | 1.32 (2) | 4.33 | a b c |
| Clean air—light/gain | 2.36 (4) | 3.18 (3) | 1.56 (6) | 2.33 | a b c d |
| A breath of fresh air—light/gain | 2.41 (5) | 3.16 (2) | 1.56 (5) | 3.33 | b c d e |
| Toxic chemicals—serious/loss | 2.49 (6) | 3.57 (10) | 1.65 (11) | 8.33 | b c d e f |
| Weapon—serious/loss | 2.55 (7) | 3.44 (8) | 1.57 (7) | 11.33 | c d e f g |
| SHS kills—serious/loss | 2.61 (8) | 3.65 (13) | 1.53 (4) | 7.33 | d e f g h |
| Smoking sections don’t work—serious/loss | 2.63 (9) | 3.55 (9) | 1.60 (8) | 8.67 | d e f g h i |
| Health and business facts—serious/mixed | 2.73 (10) | 3.39 (6) | 1.64 (9) | 9.00 | f g h i j |
| SHS hurts you—serious/loss | 2.74 (11) | 3.64 (12) | 1.67 (12) | 12.33 | f g h i j |
| cAre you exposed?—serious/loss | 2.75 (12) | 3.74 (17) | 1.73 (14) | 11.67 | g h i j |
| cPublic opinion—serious/loss | 2.79 (13) | 3.59 (11) | 1.68 (13) | 8.33 | g h i j |
| cNot about smokers—serious/loss | 2.86 (14) | 3.67 (14) | 1.74 (15) | 14.33 | h i j |
| cDon’t smoke around me—serious/loss | 2.87 (15) | 3.72 (16) | 1.79 (16) | 16.00 | i j |
| cShift in smoky place—serious/loss | 2.87 (16) | 3.68 (15) | 1.82 (17) | 15.67 | j |
| cMatthew quotes—serious/mixed | 2.93 (17) | 3.44 (7) | 1.65 (10) | 14.33 | j |
aPossible range of scores: 1–4 for action, 1–4 for hazard and 0–2 for support.
bMeans with the same letter are not significantly different from each other at α = 0.003.
cMessage was chosen as most persuasive during focus groups.