Table IV.
Means and mean comparisons for action, perceived hazard and support for smoke-free workplaces by message tone and message framing (N = 82)
| Tone/framing categories | Action |
Perceived hazard |
Support for smoke-free workplaces |
|||
|---|---|---|---|---|---|---|
| Mean | Post hoc comparisonsa | Mean | Post hoc comparisonsa | Mean | Post hoc comparisonsa | |
| Message toneb | ||||||
| Light-hearted | 2.29 | a | 3.01 | a | 1.49 | a |
| Serious | 2.66 | b | 3.54 | b | 1.62 | b |
| Message framing | ||||||
| Gain-framed | 2.29 | a | 3.01 | a | 1.49 | a |
| Mixed-framed | 2.53 | b | 3.32 | b | 1.48 | a |
| Loss-framed | 2.72 | c | 3.62 | c | 1.68 | b |
aMeans with the same letter are not significantly different from each other at α = 0.003.
bThe results reported under the post hoc comparisons heading for the message tone are actually a reflection of the significance of the F-test for the main effect of tone in the ANOVA; post hoc analysis not needed with only two categories of tone.