. 2013 Nov 16;2013:475–484.

Table 2.

Summary of Results: Participant Responses to Video Production and Animation

Participant responses	Video Production and Animation
Positive responses	Preference for animation. “Animated was way better. I don’t know why, just because - It was more lively.” - Latino. “I think if it would have been live people, I would have been going, oh, boring. Because if it would have been live, [I would have thought this] dude is full of BS. So I thought it was better, the animation.” – Latino. “I think they drew the characters well. They looked like what they were supposed, and I think the colors were attractive.” – Native Hawaiian Accessibility of content. “If anything, like how they was having the conversation and stuff like that was very open, you know, for everybody to understand.” - Native Hawaiian. “It explained the benefits of what participating in the research would do. It was short, to the point. It was a good representation of the different ethnic groups, at least for this country. It was just very clear, simple, and easy to understand and follow.” – African American Character rendering. General rendering of the characters across groups, especially the coloring, accent, and the ethnicity. “I thought it was characterized right because just with different entities and you could tell which one had an accent and all that, so that was cool.” - Latina Ethnic representation was relatable. “I liked it because…There wasn’t just one nationality at the table talking. There was a variety. I liked that…” - Native Hawaiian
Responses indicating needs improvement	Pacing. “One of the things I thought they could do to improve the video was they covered a lot of information, a lot of different points that were all important, but it was covered really fast. I mean, you really had to pay attention or you missed things, so possibly it could be slowed down. It felt a little bit like we were in a race.” - Native Hawaiian Tone. (a) Recruitment; (b) Trivialization. (a) “It seemed like it was just trying to get you to join something.” – Filipina (b) “That was way deeper than a commercial - I was like, really? Really, in the 7 minute commercial you’re going to go Tuskegee on me?” - African American Preference for live actors. “But I think real people would have delivered a more sobering message… Because when we see animation…we’re not really in reality.”- African American. Character rendering. (a) Ethic representation; (b) Speech. (a) “They looked almost the same ethnicity until you heard the accents. Ethnicity wise, they looked similar.” –Latino. (b) “I think the Hawaiian part was too fast. Nobody speaks Hawaiian like that…” - Native Hawaiian “I didn’t like the older gentleman’s voice at all…‘Cause we all don’t speak with a southern Louisiana slash, drawl. Not all black folks are from the south.” – African American

Participant responses

Video Production and Animation

Positive responses

Preference for animation. “Animated was way better. I don’t know why, just because - It was more lively.” - Latino. “I think if it would have been live people, I would have been going, oh, boring. Because if it would have been live, [I would have thought this] dude is full of BS. So I thought it was better, the animation.” – Latino. “I think they drew the characters well. They looked like what they were supposed, and I think the colors were attractive.” – Native Hawaiian
Accessibility of content. “If anything, like how they was having the conversation and stuff like that was very open, you know, for everybody to understand.” - Native Hawaiian. “It explained the benefits of what participating in the research would do. It was short, to the point. It was a good representation of the different ethnic groups, at least for this country. It was just very clear, simple, and easy to understand and follow.” – African American
Character rendering. General rendering of the characters across groups, especially the coloring, accent, and the ethnicity. “I thought it was characterized right because just with different entities and you could tell which one had an accent and all that, so that was cool.” - Latina
Ethnic representation was relatable. “I liked it because…There wasn’t just one nationality at the table talking. There was a variety. I liked that…” - Native Hawaiian

Responses indicating needs improvement

Pacing. “One of the things I thought they could do to improve the video was they covered a lot of information, a lot of different points that were all important, but it was covered really fast. I mean, you really had to pay attention or you missed things, so possibly it could be slowed down. It felt a little bit like we were in a race.” - Native Hawaiian
Tone. (a) Recruitment; (b) Trivialization. (a) “It seemed like it was just trying to get you to join something.” – Filipina (b) “That was way deeper than a commercial - I was like, really? Really, in the 7 minute commercial you’re going to go Tuskegee on me?” - African American
Preference for live actors. “But I think real people would have delivered a more sobering message… Because when we see animation…we’re not really in reality.”- African American.
Character rendering. (a) Ethic representation; (b) Speech. (a) “They looked almost the same ethnicity until you heard the accents. Ethnicity wise, they looked similar.” –Latino. (b) “I think the Hawaiian part was too fast. Nobody speaks Hawaiian like that…” - Native Hawaiian “I didn’t like the older gentleman’s voice at all…‘Cause we all don’t speak with a southern Louisiana slash, drawl. Not all black folks are from the south.” – African American