Table 4.

Promax obliquely rotated two-factor solution (standardized regression coefficients)

	Factor 1	Factor 2
Social contacts
8. How often keep in contact with family and friends in India	0.7880	−0.2501
Media Behavior
4. How often read Indian newspapers, magazines, books	0.6329	−0.0152
Generational status
10. Generational status/Born in developed country	0.5939	−0.0114
Language use
2. How often native language spoken at home	0.5278	0.3916
Social customs
5. How often eat Indian food	0.5016	0.2014
Ethnic identity
9. Self-assessed cultural identity	0.4821	0.0725
Language use
3. Language of interview	−0.1503	0.7570
Social customs
6. How open to child marrying outside cultural group	−0.0703	0.7177
Language use
1. English as primary language	0.2464	0.5688
Social customs
7. Do you observe the traditional holidays important in your culture	0.0958	0.5216

Bold values represents substantial factor loading, or loading higher than 0.40

Factor 1: Items 2, 4, 5, 8, 9, 10; Factor 2: Items 1, 3, 6, 7. Factor 1 and 2 correlation is 0.23