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. 2013 Jun 6;9(8):1712–1719. doi: 10.4161/hv.25057

Table 4. Top 10 and Top 3 ranking results, based on established analysis criteria.

Overall results Top 3 results Design (1–2), content (3–8) and credibility (9–12) criteria
42.6% 55.3% 1. Clear structure and organization of content.
77.8% 93.3% 2. Easy navigation, “user-friendliness.”
87% 93.3% 3. Information relevance and coherence: congruence between key word search and output.
35.2% 40% 4. Scientific rigor: adequate citations. In non-scientific sites, explicit mention of the fact that the site’s content does not replace the advice of a health professional.
40.7% 40% 5. Covers a wide scope on the subject and presents an accurate and comprehensive message.
96.3% 100% 6. Message clarity and comprehensibility. Use of understandable language.
35.2% 33.3% 7. Updated information, maintenance of site, mention of last content review date.
79.6% 93.3% 8. Presence of advertising and sponsor links on the site: clarity and transparency of such links, properly distinguished from the rest of the content.
55.6% 46.7% 9. Mention of the author/s and their qualifications. Includes author / institution contact details and address.
25.9% 26.7% 10. Scientific Association accreditations.
5.6% 13.3% 11. Accreditation certificate or trust mark (HON, WMA, WIS, PWMC or others).
42.6% 66.7% 12. Clear statement of bibliographical sources. Reliable references for specialists cited.