Table 1.

Factors influencing cafeteria purchase before and during the labeling intervention.

Survey item	Baseline period (N = 166)	Labeling intervention (N = 223)	P value
Most important factors in making food choice today (choice of 2)
Health/nutrition	46%	61	0.004
Taste	48%	59	0.04
Price	11%	19	0.02
Convenience	37%	28	0.06
Other	15%	4%	<0.001
“Always” chooses a food that is healthy	10%	10%	0.94
Looks at nutrition information on cafeteria menu or food label before making a purchase
All respondents	15%	33%	<0.001
Men	11%	29%	0.005
Women	18%	36%	0.003
White	17%	36%	0.001
Black	5%	16%	0.23
Hispanic	18%	43%	0.19
Asian	8%	18%	0.44

This study was conducted at Massachusetts General Hospital in Boston, Massachusetts (2010).