Table 3.

Behavioral Factors and Candidate Intervention Messages.

Key Message	Illustrative Quote	Intervention Message	Illustration
Experienced boaters see themselves as organized and prepared	“We call [the safety check list] our ‘camp rules’. I always go through the whole list because everything safety-wise and everything we are ever going to need is on that list.”	Check it off Incorporate life jacket use into boating safety check behaviors
Boaters want to teach their children to enjoy water recreation safely	“Especially with kids, make sure they put the ‘life jacket on. Because to put it on when you need it is too late”	Show your child how it’s done (tying a knot, catching a fish, buckling up the life jacket)
Inflatable life jackets can be comfortably worn during all boating activities	“I’d be more apt to wear that [inflatable life jacket] all the time.” “Some of them [life jackets] can be real cumbersome, but the new ones are great! They just drape around and you tie it in back to keep it on.”	Promote “every trip every time” adult inflatable life jacket use during active boating Emphasize inflatable life jacket use as classy and comfortable during regular boating activity (sunny weather, fishing); polished high-end boat.
life jacket use required by law for children	“I think they should just pass laws that anybody under a certain age has to wear one. That accomplishes it.” “What’s going to make people wear life jackets? Pretty much create a law like seat belts.”	It’s the law Coast guard (wearing inflatable) giving ticket to boater with child passenger