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Layout of the image selection web page used to solve the online tasks. The image array contains 3 target images and 9 distractor images in randomized positions. An experimental advert in the high task relevance condition is presented in the top-right corner. The banner advert to the far right was added to make the web pages more realistic, and was kept constant in all trials. The participant's eye movements during the trial are superimposed on the web page image.
