Table 4. Construct reliability, convergent validity and discriminant validity.
AVE | Composite Reliability | Cronbach's Alpha | Attitude toward the Behavior | Intentions | Perceived Behavioral Control | Perceived Social Norms | |
0.744 | 0.921 | 0.885 | Attitude toward the Behavior | 0.862 | |||
0.745 | 0.936 | 0.913 | Intentions | 0.485 | 0.863 | ||
0.756 | 0.925 | 0.893 | Perceived Behavioral Control | 0.287 | 0.511 | 0.870 | |
0.616 | 0.906 | 0.877 | Perceived Social Norms | 0.399 | 0.440 | 0.461 | 0.785 |
Diagonal elements (bold) are the square root of variance shared between the constructs and their measures (AVE).
Off-diagonal elements are the correlations among constructs.
For discriminant validity, the diagonal elements should be larger than the off-diagonal elements.