Skip to main content
. Author manuscript; available in PMC: 2014 Feb 13.
Published in final edited form as: J Behav Decis Mak. 2010 Jul 10;25(1):29–40. doi: 10.1002/bdm.711

Table 2.

Information about choice alternatives: distribution of positive and negative attributes (top) and evaluative content (bottom)

Condition and alternative
Alignable focus
Unalignable focus
1 2 3 4 1 2 3 4
Number of Positive/Negative Attributes
+/− Alignable Attributes 4/1 3/2 2/3 1/4 4/1 4/1 4/1 4/1
+/− Unalignable Attributes 1/4 5/0 2/3 5/0 4/1 2/3 1/4 0/5
Evaluative content
Alignable attributes only 3 1 −1 −3 3 3 3 3
All attributes 0 6 −2 2 6 2 0 −2

Note: Evaluative content was determined by subtracting the number of negative attributes from the number of positive attributes. Ordering of alternatives from optimal to least optimal was based on the evaluative content for alignable attributes in the alignable-focus condition and for all attributes in the unalignable-focus condition.