Table 2.

Components of the AMFm communication campaigns generally included across all settings

AMFm supporting interventions for communications
•	National launch;
•	Mass media communication through TV and radio (principally advertisements, with some TV and radio talk shows);
•	Outdoor media (billboards);
•	‘Small media’ (posters);
•	Interpersonal media (community meetings and road shows)
Commercial promotion of co-paid ACT
•	‘Small’ media provided by importers and wholesalers of co-paid ACT (e.g. branded posters and banners displayed within outlets)