TABLE 1.
Population demographics, sample sizes, and average sweetened beverage consumption by consumer profile in Homescan 2000–20101
| Definition of consumer profiles |
|||||
| Homescan 2000–2010, household level | Non/low consumers | LCS beverages | CS beverages | LCS & CS beverages2 | Total sample3 |
| LCS beverages (servings/d) | 0 to <0.28 | ≥0.56 | <0.14 | ≥0.28 or ≥0.42 or ≥0.14 | |
| CS beverages (servings/d) | 0 to <0.28 | <0.14 | ≥0.56 | ≥0.28 or ≥0.14 or ≥0.42 | |
| Total observations, 2000–2010 [n (%)] | 221,023 (42.1) | 53,955 (9.0) | 88,176 (21.1) | 138,189 (27.8) | 501,343 |
| Single person | 88,001 (61.8) | 16,520 (11.3) | 15,981 (14.4) | 15,509 (12.5) | 136,011 |
| Multiperson without children | 95,061 (37.4) | 30,616 (11.1) | 41,420 (19.9) | 74,502 (31.6) | 241,599 |
| Multiperson with children | 37,961 (31.2) | 6819 (4.7) | 30,775 (28.1) | 48,178 (36.0) | 123,733 |
| Household sociodemographic characteristics [n (%)] | |||||
| White4 | 179,783 (40.6) | 49,512 (10.2) | 69,769 (19.8) | 120,484 (29.4) | 419,548 |
| African American | 22,955 (51.0) | 1607 (3.3) | 10,549 (28.2) | 7569 (17.4) | 42,680 |
| Hispanic | 10,133 (39.7) | 1789 (6.0) | 5453 (25.6) | 7010 (28.8) | 24,385 |
| Lower income, <185%5 | 39,403 (41.9) | 6633 (6.0) | 20,578 (27.3) | 21,994 (24.8) | 88,608 |
| Middle income, ≥185 to <400% | 91,833 (41.3) | 19,944 (7.6) | 40,652 (22.8) | 59,528 (28.3) | 211,957 |
| Higher income, ≥400% | 89,787 (42.9) | 27,378 (12.2) | 26,946 (15.6) | 56,667 (29.2) | 200,778 |
| Household size | 2.1 ± 0.06 | 2.0 ± 0.0 | 2.8 ± 0.0 | 2.9 ± 0.0 | 501,343 |
| LCS beverages per household (servings/d) | |||||
| All households | 0.09 ± 0.00 | 1.83 ± 0.01 | 0.03 ± 0.00 | 1.31 ± 0.00 | 501,343 |
| Single person | 0.08 ± 0.00 | 1.63 ± 0.01 | 0.02 ± 0.00 | 1.13 ± 0.01 | 136,011 |
| Multiperson without children | 0.10 ± 0.00 | 1.91 ± 0.01 | 0.03 ± 0.00 | 1.35 ± 0.01 | 241,599 |
| Multiperson with children | 0.09 ± 0.00 | 1.91 ± 0.02 | 0.03 ± 0.00 | 1.30 ± 0.01 | 123,733 |
| CS beverages per household (servings/d) | |||||
| All households | 0.15 ± 0.00 | 0.05 ± 0.00 | 1.74 ± 0.00 | 1.13 ± 0.00 | 501,343 |
| Single person | 0.11 ± 0.00 | 0.04 ± 0.00 | 1.45 ± 0.01 | 0.80 ± 0.01 | 136,011 |
| Multiperson no children | 0.16 ± 0.00 | 0.05 ± 0.00 | 1.72 ± 0.01 | 1.06 ± 0.00 | 241,599 |
| Multiperson children | 0.21 ± 0.00 | 0.06 ± 0.00 | 1.94 ± 0.01 | 1.35 ± 0.01 | 123,733 |
Estimates were weighted to adjust for unequal probability of sampling. One serving equals the size of a can (12 oz, or 355 mL). CS, calorie sweetened; Homescan, Nielsen Homescan Panel; LCS, low-calorie sweetened.
Consumers of LCS & CS beverages had any combination of LCS and CS per day: ≥0.28 of LCS and CS, or ≥0.42 of LCS and ≥0.14 of CS, or ≥0.14 of LCS and ≥0.42 of CS.
Total sample indicates the total number of observations for each socioeconomic group from 140,352 households included in Homescan from 2000 to 2012. An observation in Homescan represents all purchases made by a single household over a period >10–12 mo.
Race-ethnicity is self-reported by the head of the household in Homescan.
Ratio of family income to poverty threshold (calculated from self-reported household or individual income) was used to categorize income according to the percentage of the poverty level.
Mean ± SEM (all such values).