Hypothesized changes in semantic representation (top panel). Previous studies suggest that the
brain represents categories by organizing them into a continuous space according to semantic
similarity. a, During passive viewing semantically similar categories project to nearby
points in the semantic space. b–c, The tuning-shift hypothesis predicts that
attention to one specific category expands the representation of both the attended and nearby
categories within the semantic space, and compresses the representation of distant categories.
Attentional warping of semantic representation implies corresponding changes in voxel-wise semantic
tuning (bottom panel). d, During passive viewing cortical voxels (orange dots) are
tuned for different categories, and so they can also be visualized within the semantic space as in
a. e–f, During visual search many voxels should shift their tuning toward the
attended category in order to expand representation of the corresponding part of semantic space.
This causes fewer voxels to be tuned for distant categories.