TABLE 1—
Variable | No. (%) |
News source | |
Local newspaper | 356 (83.0) |
National newspaper | 11 (2.6) |
Trade magazine | 21 (4.9) |
General audience magazine | 1 (0.23) |
News wire | 30 (7.0) |
Television news broadcast | 1 (0.23) |
National Public Radio broadcast | 1 (0.23) |
Web site | 8 (1.9) |
Geographic region | |
West | 66 (15.4) |
Midwest | 63 (14.7) |
South | 61 (14.2) |
Northeast | 166 (38.7) |
National | 73 (17.0) |
Story type | |
News or feature | 264 (61.5) |
Blurba | 53 (12.4) |
Editorial or op-ed | 27 (6.3) |
Letter to the editor | 85 (19.8) |
Prominence (newspapers only; n = 367) | |
Front page | 32 (8.7) |
First page of section | 49 (13.3) |
Photo | 50 (13.6) |
Retailer type | |
Target | 116 (27.0) |
Wegmans | 153 (35.7) |
Other supermarkets/grocery stores | 80 (18.6) |
Pharmacies | 59 (13.8) |
Other discount stores | 5 (1.1) |
Other retailer typeb | 9 (2.1) |
None provided | 7 (1.4) |
Brief announcement, often included in summaries of current events.
Bookstores, liquor stores, coffee shops, newsstands, etc.