Table 1. Food taxes: some pros and cons .

Pros	Cons
The healthy choice is now the expensive choice	Potential discrimination of low income people
Price is an important determinant in food choice	Consumers may respond to price increases by switching to other unhealthy foods
Price is already an important marketing tool	Relationship consumption-health is a very complex one
Subsidies on healthy foods have undesired side-effects	Do we know what is healthy?
Food taxes seem effective	‘Catch-all measure’ which is doomed to fail