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. 2014 Mar 4;5:166. doi: 10.3389/fpsyg.2014.00166

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Copyright © 2014 Sajjacholapunt and Ball.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Mean dwell time per word (milliseconds) within the advertising text ROI for vertical vs. horizontal banner advertisements as a function of face condition (error bars depict the standard error of the mean).