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. Author manuscript; available in PMC: 2014 Jun 1.
Published in final edited form as: J Appl Soc Psychol. 2013 Apr 30;43(Suppl 1):E97–E108. doi: 10.1111/jasp.12038

Table 2.

Principal variables

Descriptive norms
Descriptive norms
Sun protection (n = 225) Range = −3 to 3 Sun protection (n = 225) n %

M (SD) 0.81 (1.46) Low 112 49.8
 Median 1.00 High 113 50.2
 Cronbach’s Alpha. 0.89
Nutrition (n = 242) Range = −3 to 3 Nutrition (n = 242) n %

M (SD) 1.18 (1.14) Low 119 49.2
 Median 1.25 High 123 50.8
 Cronbach’s Alpha. 0.69
Injunctive norms
Injunctive norms
Sun protection (n = 225) Range = −3 to 3 Sun protection (n = 225) n %

M (SD) 1.04 (1.35) Low 116 51.6
 Median 1.00 High 109 48.4
 Cronbach’s Alpha. 0.86
Nutrition (n = 242) Range = −3 to 3 Nutrition (n = 242) n %

M (SD) 1.73 (1.19) Low 129 53.3
 Median 2.00 High 113 46.7
 Cronbach’s Alpha. 0.73
Observability conditions n %
Sun protection (n = 225):
 Observable 113 24.2
 Not observable 112 24.0
Nutrition (n = 242):
 Observable 124 25.6
 Not observable 118 25.2
Dependent variable (Behavioral intention)
Sun protection (n = 225) Nutrition (n = 242)
M (SD) 6.96 (1.91) M (SD) 6.46 (1.54)
 Median 7.0  Median 6.50
 Cronbach’s Alpha. 0.79  Cronbach’s Alpha. 0.56
 Range (Min – Max) 2.6–10.0  Range (Min – Max) 1.75–9.0