. 2005 Jan 11;20(5):579–585. doi: 10.1093/her/cyh010

Table I.

Skin cancer knowledge, attitudes and behaviour among a British population representative sample (frequencies and sociodemographic predictors within logistic regression)

	Percent	N	Sociodemographic predictors (Wald statistic)
			Age	Gender	Children in household	Educational qualifications	Marital status	Burn easily in the sun
Knowledge of what actions to take to reduce the risk of skin cancer (% who know, unprompted)
high factor sunscreen	42.7	790	50.14^a^,^b	12.51^a^,^b	1.33^a	19.31^a^,^b	11.72^a^,^b	3.57^a
stay in shade	64.7	1196	25.41^a^,^b	11.37^a^,^b	0.23	12.85^a^,^b	0.01	0.31
cover up	49.7	919	13.17^a^,^b	0.20	1.27^a	24.33^a^,^b	0.50^a	9.76^a^,^b
Skin cancer risk factors endorsed as ‘quite’ or ‘very’ important
sunbathing without suntan lotion	94.0	1651	2.90	5.38^a^,^b	3.13^a	5.93^a^,^b	0.03	8.91^a^,^b
sunbathing using suntan lotion	61.5	1034	6.36	1.23	1.11	2.04	1.92^a	4.31^a^,^b
getting sunburnt as an adult	87.5	1492	2.01	17.00^a^,^b	0.61	10.22^a^,^b	1.57	3.25^a
having had sunburnt skin in childhood	81.5	1298	26.62^a^,^b	30.96^a^,^b	7.98^b	12.97^a^,^b	0.51	0.78
having a large number of moles on your skin	85.9	1396	15.50^a^,^b	2.36	0.89	4.14	3.35^a	3.05
having fair skin with freckles that burns easily	92.4	1594	5.44	4.90^b	0.83	4.34	0.36	0.01
using sunbeds	82.4	1298	1.45	27.78^a^,^b	2.85	5.90^b	0.60	2.50^a
Attitudes towards sun-exposure (% ‘agree’/‘strongly agree’)
‘My skin will age more quickly if I spend time in the sun’	88.9	1603	22.13^a^,^b	30.11^a^,^b	5.33^b	17.81^a^,^b	0.48	6.12^a^,^b
‘I'm concerned exposure to the sun/UV may give me skin cancer’	76.6	1395	6.37	5.96^a^,^b	0.53	0.94	0.28	37.51^a^,^b
‘A suntan makes me look attractive’	50.7	921	12.03^a^,^b	6.95^b	2.10	9.39^a^,^b	1.27	35.57^a^,^b
‘A suntan makes me look healthier’	66.3	1208	13.75^a^,^b	0.85	6.86^b	2.61	5.78^a^,^b	21.92^a^,^b
Behaviour (% who reported doing)
using high factor sunscreen	36.6	676	49.80^a^,^b	24.04^a^,^b	3.21	19.34^a^,^b	4.13^a^,^b	45.14^a^,^b
stay in the shade	36.6	677	27.18^a^,^b	40.31^a^,^b	0.81^a	10.42^b	1.20	79.76^a^,^b
cover up	38.1	704	5.85	1.45	2.55	7.62^a^,^b	2.93^a	75.96^a^,^b

Significant in bivariate analysis.

Significant in multiple regression analysis.